IAU Master Marketing Pro Course
IAU Master Marketing Pro course is required for agents and partners to participate in the digital marketing system
| Module 1 | New Member Message |
|---|---|
| Message | |
| Unit 1 | Compliance & Email Industry Stats |
| Module 2 | Folder Creation |
| Lesson | |
| Unit 1 | Folder Creation Lesson |
| Module 3 | New Agent Broker Portal Set Up |
| Lesson | |
| Unit 1 | New Agent Broker Portal Set Up |
| Module 4 | State Profiles |
| Ranking system of the 31 States we operate, why some States fair better than others. Color coded Red, Yellow and Blue. Red States are non-commissioned and is a no marketing no compensation zone. (Recruiting Only) | |
| Unit 1 | State Profiles Overview |
| Module 5 | Marketing Guidelines |
| Discussion on Marketing principles, guidelines and consumer protection laws (TCPA). Getting started what's required. Microsoft Word, Excel, Computer with Internet access. | |
| Unit 1 | Marketing Guidelines |
| Module 6 | Overview One |
| Lesson | |
| Unit 1 | Overview One |
| Module 7 | Overview Two |
| Lesson | |
| Unit 1 | Overview Two |
| Module 8 | Overview Three |
| Lesson | |
| Unit 1 | Overview Three |
| Module 9 | Overview Four |
| Lesson | |
| Unit 1 | Overview four |
| Module 10 | Overview Five |
| Lesson | |
| Unit 1 | Overview Five |
| Module 11 | Overview Six |
| Lesson | |
| Unit 1 | Overview Six |
| Module 12 | Database Creation |
| Instructional lesson on how to access RefUSA database, create target market worksheet and prospective clients list | |
| Unit 1 | Database Creation |
| Module 13 | Kutools For Excel |
| Lesson on using Kutools to combine worksheets, continue to refine list by removing excessive menus. | |
| Unit 1 | Spreadsheet Management Using Kutools for Excel |
| Module 14 | Advanced Email Training |
| Lesson | |
| Unit 1 | Bulk Email Look Up Tool |
| Module 15 | Email Validation Process Lesson |
| Lesson | |
| Unit 1 | Importance of E-Mail Verification |
| Module 16 | MailChimp Lesson |
| Lesson | |
| Unit 1 | MailChimp Lesson |
| Module 17 | Running Campaings |
| Lesson | |
| Unit 1 | MailChimp Campaign |
| Module 18 | Mobile Apps |
| Lesson | |
| There are no units in this module. | |
| Module 19 | Large Employer Groups |
| Lesson | |
| Unit 1 | Large Group Lesson |
| Module 20 | Course Summary and Overview |
| Lesson | |
| Unit 1 | Summary and Conclusion |
| Module 21 | Congratulations and Final Word |
| Lesson | |
| Unit 1 | Congratulation Final Word |
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